Part spring break, part block party, part cultural phenomenon, Freaknik transformed Atlanta into the epicentre of Southern youth culture throughout the '90s. The event helped spotlight the city long before…
Part spring break, part block party, part cultural phenomenon, Freaknik transformed Atlanta into the epicentre of Southern youth culture throughout the '90s. The event helped spotlight the city long before it became the global music powerhouse it is today, influencing everything from hip hop and fashion to the visual language of streetwear. The Freaknik '97 Tee channels that era through authentic event style graphics that feel pulled straight from an Atlanta parking lot in the summer of '97.
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